Scoring Points PDF
By:Clive Humby,Terry Hunt,Tim Phillips
Published on 2008-08-03 by Kogan Page Publishers
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.
This Book was ranked at 29 by Google Books for keyword Analytic.
Book ID of Scoring Points's Books is eiz3AhYzmo8C, Book which was written byClive Humby,Terry Hunt,Tim Phillipshave ETAG "i3Ma87+oHqA"
Book which was published by Kogan Page Publishers since 2008-08-03 have ISBNs, ISBN 13 Code is 9780749460129 and ISBN 10 Code is 0749460121
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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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