The Analytical Marketer PDF
By:Adele Sweetwood
Published on 2016-09-13 by Harvard Business Review Press
How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it. Written by the head of global marketing for SAS, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from “art” to “art and science.” Challenged and inspired by their company’s own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.
This Book was ranked at 35 by Google Books for keyword Analytic.
Book ID of The Analytical Marketer's Books is MA8sDAAAQBAJ, Book which was written byAdele Sweetwoodhave ETAG "uqN90UUW2Fo"
Book which was published by Harvard Business Review Press since 2016-09-13 have ISBNs, ISBN 13 Code is 9781625278463 and ISBN 10 Code is 1625278462
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Book which have "208 Pages" is Printed at BOOK under CategoryBusiness and Economics
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