Pricing Analytics PDF
By:Walter R. Paczkowski
Published on 2018-06-27 by Routledge
The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifically, itcomes from statistically modeling the data. This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles. The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities. The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.
This Book was ranked at 20 by Google Books for keyword Analytic.
Book ID of Pricing Analytics's Books is YjBiDwAAQBAJ, Book which was written byWalter R. Paczkowskihave ETAG "Pk8Q0ikA9cE"
Book which was published by Routledge since 2018-06-27 have ISBNs, ISBN 13 Code is 9781351713085 and ISBN 10 Code is 1351713086
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Book which have "318 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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