Researching UX: Analytics PDF
By:Luke Hay
Published on 2017-01-10 by SitePoint
Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an |analytics first| approach to your UX projects.
This Book was ranked at 17 by Google Books for keyword Analytic.
Book ID of Researching UX: Analytics's Books is HrjxDQAAQBAJ, Book which was written byLuke Hayhave ETAG "LTjECpBiMm8"
Book which was published by SitePoint since 2017-01-10 have ISBNs, ISBN 13 Code is 9781492018414 and ISBN 10 Code is 1492018414
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Book which have "176 Pages" is Printed at BOOK under CategoryComputers
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