Ecommerce Analytics PDF
By:Judah Phillips
Published on 2016-04-04 by FT Press
Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years
This Book was ranked at 29 by Google Books for keyword Analytic.
Book ID of Ecommerce Analytics's Books is ouXfCwAAQBAJ, Book which was written byJudah Phillipshave ETAG "O64e2Gd9Uuw"
Book which was published by FT Press since 2016-04-04 have ISBNs, ISBN 13 Code is 9780134177960 and ISBN 10 Code is 0134177967
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "368 Pages" is Printed at BOOK under CategoryComputers
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Download Ecommerce Analytics PDF Free
Download Ecommerce Analytics Books Free
Download Ecommerce Analytics Free
Download Ecommerce Analytics PDF
Download Ecommerce Analytics Books
No comments:
Post a Comment