Data-Driven Marketing PDF
By:Mark Jeffery
Published on 2010-02-08 by John Wiley & Sons
Praise for Data-Driven Marketing |To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability.| —John M. Boushy, former CEO, Ameristar Casinos, Inc. |A groundbreaking combination of research, frameworks, and pragmatic advice for both controlling and radically improving marketing. A must-read for the entire marketing organization, from the CMO to the front lines.| —Barry Judge, Executive Vice President and Chief Marketing Officer, Best Buy |Business-to-consumer marketing and business-to-business marketing are very different. Through detailed examples, this outstanding book shows how to apply data-driven marketing in both worlds for real results. This book is for anyone in business, not just marketing, who wants to step up the performance of their marketing.| —David G. Bills, Senior Vice President and Chief Marketing and Sales Officer, DuPont |Every year, baseball teams go to places like Florida and Arizona to run through the basics which are the cornerstone of performance excellence. This book is the marketing equivalent of taking all those ground balls. An essential read for every marketer who cares about—and wants to improve upon—the science of their craft.| —Derek Ungless, Executive Vice President and Chief Marketing Officer, DSW Shoe Warehouse
This Book was ranked at 23 by Google Books for keyword Analytic.
Book ID of Data-Driven Marketing's Books is rxc4DwAAQBAJ, Book which was written byMark Jefferyhave ETAG "9D/X3OKDfy0"
Book which was published by John Wiley & Sons since 2010-02-08 have ISBNs, ISBN 13 Code is 9780470504543 and ISBN 10 Code is 0470504544
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "298 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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